MaXi
One researcher and one youtube channel later.
An open, welcoming and informative brand identity was on the menu for MaXi, a venture by Hoffmann Media LLC. Based on ethical, helpful, and healthy information, MaXi is a research-backed nutrition channel currently focused on providing high-quality knowledge about the relationship between nutrition and weight loss.
Food, nutrition, science
client
MaXi
services
Visual Identity + Merch
Non-visual Identity
Visual identity
Process
Deliverables
Color Palette
Typography
Logo Suite
Illustrations
Imagery
Merchandise designs
Mockups
Color Palette
Typography
Comfortaa
Comfortaa
Logo Suite
Illustrations
Imagery
Mockups
Design Rational

Non visual
Process
Deliverables
Voice
Personality
Brand Story
Key Messages
Brand Story
MaXi was created to help people feel more confident, informed, and in control of their health, minus the pressure and misinformation. Built on compassion and backed by science, MaXi offers clear, research-based guidance on how nutrition and weight loss impact each other and you, with a focus on education over quick fixes. It’s not a fitness channel trying to sell you a body, instead it’s a trusted, thoughtful resource for people who want to make long-term, sustainable changes. Whether you're just starting or recalibrating your journey, MaXi is here to help you feel better about your habits, your health, and yourself.