MaXi

One researcher and one youtube channel later.

An open, welcoming and informative brand identity was on the menu for MaXi, a venture by Hoffmann Media LLC. Based on ethical, helpful, and healthy information, MaXi is a research-backed nutrition channel currently focused on providing high-quality knowledge about the relationship between nutrition and weight loss.

Food, nutrition, science

client

MaXi

services

  • Visual Identity + Merch

  • Non-visual Identity

Visual identity

Process

Deliverables

  • Color Palette

  • Typography

  • Logo Suite

  • Illustrations

  • Imagery

  • Merchandise designs

  • Mockups

Color Palette

Typography

Comfortaa

Comfortaa

Logo Suite

Illustrations

Imagery

Mockups

Design Rational

Non visual

Process

Deliverables

  • Voice

  • Personality

  • Brand Story

  • Key Messages

Brand Story

MaXi was created to help people feel more confident, informed, and in control of their health, minus the pressure and misinformation. Built on compassion and backed by science, MaXi offers clear, research-based guidance on how nutrition and weight loss impact each other and you, with a focus on education over quick fixes. It’s not a fitness channel trying to sell you a body, instead it’s a trusted, thoughtful resource for people who want to make long-term, sustainable changes. Whether you're just starting or recalibrating your journey, MaXi is here to help you feel better about your habits, your health, and yourself.

Voice

wise, health-conscious, and compassionate

Personality

Slightly irreverent but Approachable Intellectual and Empathetic Advocate.

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The Very Berry Lab

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SCRI: PIP-CAP